Home » Online Marketer’s Resume
⟶ Digital Marketer
⟶ PPC Specialist
⟶ Project Manager
Marketing Solutions Partner
1999-2004
Master’s Degree in Marketing
NTUU “KPI,” FMM
Department of Industrial Marketing
25+ niches
Extensive marketing experience:
from multinational corporations to small businesses
ROMI
Career Highlights
Digital Marketer | Freelance
09/2022 – Present
Industry: Internet Advertising
PPC
⟶ Launching and optimizing advertising campaigns in Google Ads and Meta Ads
⟶ Conducting keyword research and selecting target audiences and platforms
⟶ Creating compelling ad copy and visual creatives
⟶ Monitoring budgets and adjusting bids to maximize ROI
⟶ Analyzing campaign performance and preparing detailed reports
Internet Marketer | SiteLab
02/2019 — 02/2022
Sphere: Online Advertising, Web Design
PPC
⟶ Launching and optimizing advertising campaigns in Google Ads and Facebook Ads
⟶ Conducting keyword research and identifying target audiences
⟶ Crafting ad content, including copy and creatives
⟶ Monitoring budgets and adjusting bids to optimize performance
⟶ Analyzing campaign effectiveness and preparing comprehensive reports
UI/UX, DEV
⟶ Designing and developing websites using the Tilda platform
SEO
⟶ Building the semantic core, structuring website architecture, and writing meta tags
⟶ Preparing assignments for copywriters, conducting briefings, and overseeing results
⟶ Optimizing Google My Business listings
⟶ Assisting in the selection and evaluation of SEO specialists
Web Project Manager | Word Of Decor
05/2018 — 11/2020
Industry: Online Magazine / Interior Design & DIY Decor
PM
⟶ Integrated monetization strategies, including contextual ads, affiliate programs, and link exchanges
⟶ Selected and managed external collaborators, such as copywriters and programmers
⟶ Monitored project budgets, marketing activities, and KPIs
⟶ Managed the website sale process, including buyer negotiations, access transfers, and financial transactions
SEO
⟶ Conducted comprehensive SEO audits of the website
⟶ Performed competitor analyses to identify optimization opportunities
⟶ Developed and implemented content plans
⟶ Assigned tasks to copywriters and ensured quality control of deliverables
UI/UX, DEV
⟶ Migrated the website to a new WordPress theme, changed hosting providers, and resolved technical issues
⟶ Performed initial theme setup and managed plugin installations and updates
⟶ Connected and configured web analytics systems
⟶ Processed, standardized, and tagged images with alt descriptions
⟶ Handled article layout and publication
SMM
⟶ Managed and updated the project’s Facebook page to engage with the audience and promote content
Deputy Chief Marketing Officer | Group of Companies
BSG, Testelium, Atompark, Insfero, Vsemkupon
07/2019 — 10/2019
Industry: SMS and Email Campaigns, Insurance, Couponing
⟶ Developed comprehensive marketing plans aligned with the business goals of the group
⟶ Oversaw recruitment, training, performance management, and, when necessary, dismissal of marketing team members
⟶ Identified and selected external agencies for ongoing marketing support and collaboration for the group of companies
IT Product Manager | Level 7
11/2017 — 03/2018
Industry: Gambling
PM, UI/UX
⟶ Conducted market potential analysis, competitor research, user feedback analysis, QA reports, and web analytics reviews
⟶ Monitored key product metrics (KPIs) such as rankings, traffic, and conversions
⟶ Provided actionable recommendations for product improvements and localization across PC, mobile, and app platforms
⟶ Implemented product enhancements and tracked developer tickets to ensure timely updates
⟶ Contributed to the development of a lightweight product version optimized for low-speed internet in African countries
⟶ Presented product features to onboard and educate new employees
SEO
⟶ Performed SEO audits of websites and crafted strategies for search engine optimization
⟶ Delivered SEO recommendations and oversaw task assignment and outcome monitoring for the SEO team
QA
⟶ Managed a team of 3 QA specialists in the Ukrainian office, including recruitment, training, motivation, and performance evaluation
⟶ Launched and maintained bug-tracking tools (Yodis, YouTrack) and organized QA workflows using task management tools like Asana and Trello
⟶ Developed custom QA reporting forms for non-standard bug tracking and feedback
⟶ Coordinated with QA specialists across priority countries, overseeing their recruitment, testing, training, and monthly payments
⟶ Ensured thorough QA testing across 15 countries, covering user registration processes and payment system functionality
⟶ Escalated critical bugs to developers for urgent resolution
⟶ Advised company stakeholders on enhancing the QA process for improved efficiency and outcomes
SEO Specialist | Aweb
04/2017 — 10/2017
Industry: Online Marketing / SEO
⟶ Compiled semantic cores and designed website structures tailored to target keywords
⟶ Created meta tags to improve website visibility and search engine ranking
⟶ Prepared tasks for copywriters, conducted briefings, monitored output quality, and published finalized articles
⟶ Analyzed website content to identify areas for improvement and optimization
⟶ Developed and implemented internal and external linking strategies to enhance domain authority and SEO rankings
⟶ Assigned tasks to link builders, provided detailed briefings, and tracked results for consistent improvement
⟶ Optimized Google My Business profiles for better local search performance
⟶ Conducted competitor analysis to benchmark strategies and identify opportunities for improvement
⟶ Monitored and evaluated the results of SEO activities to ensure goals were met
⟶ Reviewed projects regularly to refine strategies and maximize ROI
⟶ Assessed the feasibility of launching a medical content project, including sourcing and onboarding an editor and copywriters
⟶ Provided ongoing SEO support for 9 websites, ensuring continuous improvement and adherence to best practices
Professional Photographer | Tanya Zabula Photography
06/2011 — 08/2016
Area of Expertise: Professional Photography / Reportage, Family Photography
⟶ Launched and managed a website, blog, social media pages, and e-newsletter
⟶ Actively sold services and engaged with the target audience through personalized proposals, meetings, and exhibition participation
⟶ Implemented the company’s business plan to drive growth and brand awareness
⟶ Developed corporate identity materials, including logo, website, business cards, and leaflets
⟶ Managed company registration and tax reporting
⟶ Provided comprehensive photography services, including shooting, retouching, and creating slideshows and photo books
⟶ Assembled a project team of professionals such as makeup artists, hairdressers, and designers to ensure high-quality production
Marketing Specialist | Knauf Insulation Ukraine
08/2007 — 07/2011
Industry: Building Materials / Thermal Insulation
⟶ Provided marketing support for the launch of new products
⟶ Planned and supported BTL events such as distributor congresses, technical seminars, exhibitions, and sponsorships
⟶ Wrote briefs and organized tenders for potential suppliers
⟶ Collaborated with advertising, BTL, and event agencies, design bureaus, souvenir suppliers, printing houses, and research companies
⟶ Analyzed market volume and competitors
⟶ Coordinated the development and production of advertising materials, including print media layouts, booklets, leaflets, POS materials, radio spots, and internet banners
⟶ Managed advertising placement across outdoor media, print media, and radio
⟶ Developed and implemented internal marketing procedures
Consumer Research Specialist | P&G Ukraine
04/2005 — 07/2007
Industry: FMCG / Household Chemicals, Beauty Products
⟶ Wrote research briefs and organized tenders among market research agencies
⟶ Supported regular qualitative and quantitative market research, including evaluating advertising campaign effectiveness, brand success indicators, tracking product initiative developments, and the “Closer to the Consumer” program
⟶ Managed the research field
⟶ Conducted consumer interviews and moderated home visits
⟶ Analyzed research results and prepared recommendations for corporate and line marketing departments
⟶ Analyzed development trends in the fabric softeners category, monitored the market, and provided research support to the line marketing department
⟶ Managed vendors, searched for new research agencies, negotiated service fees, and evaluated moderators
⟶ Tracked budget expenditures and coordinated the research department’s workflow
⟶ Developed and maintained standard operating procedures for the research department
Market Research Manager | Fozzy Group
09/2004 — 04/2005
Industry: Retail / Supermarkets
⟶ Planned and coordinated quantitative market research
⟶ Organized and controlled the “field”
⟶ Monitored prices and developed recommendations for the company’s pricing policy
- Project Management 90%
- Google Ads 90%
- Meta Ads 85%
- SEO 75%
- UI-UX 85%
- Analytics 85%
- QA 65%
- Proactivity 99%
- Motivation 95%
- Responsibility 99%
- Honesty 100%
- Сommunication 90%
- Creativity 90%
- Ukrainian 95%
- English 70%
- German 25%
Mission Statement
Helping buyers and sellers connect online, build lasting relationships, and create mutually beneficial partnerships
Qualifications
Career Perspective
Teaching businesses how to sell in an “eco-friendly” way: without being pushy, by understanding consumer needs, the benefits of their own products, and using effective, tactful, innovative online marketing tools
Personal Overview
Bio
Date of Birth: December 10, 1982
Location: Ukraine
Marital Status: married, raising a son
Pets: dog and cat
Hobbies
Traveling across Ukraine and around the world
Active sports: running, cycling, trampolining
Reading: psychology, fiction, history
Gardening
Social
Actively involved in community life
Practice waste sorting
Committed to a healthy lifestyle
Proud of Ukraine
Credo
Continuous growth – striving to be the best version of yourself
Efficiency – taking initiative and being proactive
Reaching and surpassing new heights
Inspire and empower others
How to Reach Me
Phone, Viber ⟶ 380 95 601 07 14
Telegram ⟶ @tzabula
Email ⟶ zabula.digital@gmail.com
Working Hours (Europe/Kyiv, UTC +2, EET)
⟶ Requests via website: 24/7
⟶ Message replies: 09:00 to 20:00, Mon-Fri
⟶ Office hours: 10:00 to 18:00, Mon-Fri
Operating officially (Sole Proprietor, Group 3)
Resume of Digital Marketer Tatiana Zabula
Looking for a professional who can drive measurable results for your business in the digital space? The resume of Tatiana Zabula, an experienced internet marketer, offers insights into her expertise and accomplishments.
Tatiana is a seasoned digital marketing specialist with a strong focus on PPC and targeted advertising. With years of hands-on experience, she has successfully crafted and executed high-performing advertising campaigns for businesses across a variety of industries. Her strategic approach is built around the “sales funnel” model, enabling businesses to engage effectively with their target audiences at every touchpoint.
Education and Professional Development
Tatiana earned her Master’s degree in Marketing from the National Technical University of Ukraine “KPI,” which laid the groundwork for her career in digital marketing. Over the years, she has consistently expanded her skill set and deepened her expertise by working on diverse projects, from global corporations to small, niche businesses.
Skills and Competencies
Tatiana brings a comprehensive set of skills essential for success in digital marketing:
- PPC Advertising: Proficient in launching and optimizing campaigns on Google Ads and Meta Ads, including keyword selection, creative development, budget management, and performance analysis.
- SEO Optimization: Skilled in building semantic cores, structuring websites, writing meta tags, optimizing content, and conducting competitor analysis.
- Website Development: Experienced in creating websites on the Tilda platform, configuring WordPress, integrating web analytics tools, and enhancing UI/UX design for better user experiences.
- Project Management: Expertise in team recruitment and coaching, crafting marketing strategies, tracking budgets, and managing KPIs to ensure project success.
Approach to Work
Tatiana is known for her integrity and transparent communication with clients. She prioritizes effective marketing tools and is actively involved in their seamless implementation. Her goal is to be a dependable partner committed to achieving exceptional results and fostering long-term collaborations.
Clients consistently commend Tatiana for her professionalism, reliability, and willingness to exceed expectations. They highlight her ability to fully immerse herself in projects, offer actionable insights, and deliver high-quality outcomes on time and within scope.
Advantages of Partnering with Tatiana Zabula
- Time and Resource Efficiency: Benefit from expert guidance that helps you avoid costly mistakes, allowing you to focus on growing your business.
- Transparency: Receive regular, detailed reports on campaign performance, ensuring you’re always informed.
- Tailored Solutions: Strategies are customized to align with your business goals, budget, and audience profile.
What Can a Digital Marketer Do for You?
An online marketer’s role extends far beyond launching ads. Tatiana Zabula provides comprehensive support to optimize your business’s online presence and drive measurable success. She can help you:
- Develop a results-driven online promotion strategy
- Enhance brand visibility and awareness
- Attract and engage more potential customers
- Increase conversions and boost sales
Take the first step toward success by partnering with an experienced internet marketer who is dedicated to helping you achieve your business goals. Tatiana Zabula is ready to be your reliable ally in the digital space.